Privacy Policy

Your Privacy: Overview

Last Updated: October 1, 2024

 

If you are a consumer in the United States, this privacy policy (“Privacy Policy”) explains how Mira Athletica, Inc. (collectively, "Mira Athletica," "we," or "us") collects, uses, processes, discloses, and retains your personal data when you access or use our websites, mobile applications, and any other applications, products, or services that display this Privacy Policy (collectively, the "Services"). This Privacy Policy also applies to personal data we collect when you shop with us, engage with our customer service, register for and attend our events, engage with us on social media, join a membership program, or otherwise interact with us.

Please review this Privacy Policy carefully. We may provide different or additional privacy notices for certain activities, programs, or offerings, which may supplement or clarify our privacy practices and may give you further choices on how we process your personal data. For information about our privacy practices in other jurisdictions, please refer to the specific privacy policy available in our stores or posted on our website for that jurisdiction. Our privacy practices are subject to applicable laws in the regions in which we operate, and we engage in the practices described in this notice only as permitted under the laws of each jurisdiction.

 

Revisions to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice (such as adding a statement to our websites’ homepages or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

 

Contents

COLLECTION OF PERSONAL DATA
USE OF PERSONAL DATA
DISCLOSURE OF PERSONAL DATA TARGETED ADVERTISING AND ANALYTICS CHILDREN’S PRIVACY

THIRD PARTY SITES
YOUR PRIVACY RIGHTS AND CHOICES ADDITIONAL STATE- SPECIFIC INFORMATION ADDITIONAL INFORMATION FOR AMBASSADORS CONTACT US

 

COLLECTION OF PERSONAL DATA

In this Privacy Policy, "personal data" means any information that is related to an identified or reasonably identifiable natural person, or as otherwise defined under applicable law. The types of personal data we collect about you depend on your interactions with us. In this section, we describe the categories of personal data we collect and the sources of this data.

PERSONAL DATA YOU PROVIDE DIRECTLY TO US

We collect personal data directly from you when you purchase our products, use our services, or otherwise interact with us, including:

Profile Data. We collect information or content you provide to us in connection with an account or profile, such as when you register for an account, create a profile, participate in our membership programs, or fill out a form. Examples of profile data we may collect include your name, email address, phone number, mailing address, account login name and password, ID, clothing and shoe size, hobbies, interests, studio or business name, preferred language, birthday, social media handles, and classes you teach or attend in connection with our membership programs.

Demographic Data. We may collect demographic data from you when you fill out forms or surveys or sign up for and participate in events, contests, sweepstakes, promotions, and special programs that we provide, or from our Service Providers (unless you’ve opted out of sale/share of data). Examples of such information include age and gender.

Transaction Data. We collect transaction information related to the products and services you purchase from us. Examples of information collected include the type of products or services requested or provided, order details, delivery information, amount charged, payment method, billing or shipping information, government-issued identification card (for returns only), measurements in connection with our tailoring services, and information about any products or services you returned or exchanged with us. If you make a purchase, we work with third-party payment processors to collect and process your payment information.

Communications Data. We collect information when you communicate with us or others on our Services, such as when you request additional information about products or services, interact with our customer service team or store associates, or sign up to receive our email newsletters or marketing messages. We also collect communications data when you interact with us on social media, such as by tagging us and/or our products or permitting us to follow your social media profile. Examples of such data may include your contact information, the date and time of your communications, online identifiers, social media profile, and the content of your communications.

User Content. We collect any other information or content you provide to us, such as when you rate workouts, provide design or product feedback, make other submissions to us, participate in any of our experiential offerings in our stores or at other locations sponsored by us, or use other features of our Services that may be offered from time to time, which may require the collection of certain personal data in order to utilize the features. Examples of user content may include information about your size, fit, goals, opinions, feedback, preferences, text, images, and any other personal data you choose to provide in your interactions with us.

 

PERSONAL DATA WE COLLECT AUTOMATICALLY

We automatically collect certain personal data when you access and use our Services or shop in our stores. The types of information we collect may include:

Device and Network Data. We collect certain information about the device you use to access our Services. Examples of such data include your device’s hardware model, browser type, IP address, operating system version, language settings, unique device identifiers, advertising identifiers, serial numbers, device motion data, screen resolution, usage and traffic data, how your device interacts with the Services, network information, and mobile network data.

Usage Data. We collect information about your activity on our Services via log files, cookies, web beacons, and other tracking technologies. Examples of such data include your access dates and times, pages or screens viewed, how long you spent on a page or screen, the routes by which you access our Services, searches you conduct on the Services, information about your activity on a page or screen, app crashes and other system activity, your use of any hyperlinks available within our Services, information about your interactions with our emails, your Internet service provider (ISP), Mobile Advertising ID, media access control (MAC) address, and identifiers associated with browser cookies, web beacons, and similar technologies we deploy on our Services (for more information about cookies and how to disable them, see the COOKIES AND SIMILAR TRACKING TECHNOLOGIES section below).

Audio, Video or Sensory Data. We collect audio, video, or sensory information from you. Examples of such data include video recordings when you visit our stores, sensory data when you participate in a product test or market research survey requiring sensory data, or audio or video recordings when you call our Guest Education Centre.

Location Data. We collect information about your precise or approximate location information in accordance with your device permissions. You may use our Services without enabling us to collect location data from your device, however, this may affect some functionality available in the Services. For example, you may need to manually enter an address to find a store near you if you have not enabled location data collection. For more details, please see YOUR PRIVACY RIGHTS AND CHOICES section below. We may also use technology in our retail locations to collect data about the presence of your device.

 

Personal Data We Collect from Other Sources

We may collect personal data about you from various external sources. For example, personal data may be collected from:

Fitness Studios and Booking Providers: When you sign up for or participate in classes we offer or sponsor.

Other Customers: If other customers bring you as a guest to one of our events, through refer-a-friend programs, or if they list you as an emergency contact.

Event Hosts and Sponsors: When third parties host events, including Mira Athletica-sponsored events, and provide us with attendance or participation details.

Publicly Available Sources: Information accessible to the public.

Other Customers and Third Parties: In situations such as dispute resolution.

Carriers or Third-Party Delivery Services: For updated delivery and address details, used to correct our records and ensure delivery of future purchases or communications.

 

Affiliated Entities: Our holding company, subsidiaries, and affiliated organizations.

Third-Party Platforms: Social media or third-party services, such as Facebook, Twitter, Google, and Instagram, when you interact with our Services or create an account via these platforms. Data collection aligns with your privacy settings and authorization procedures on each platform.

Unaffiliated Third Parties: Service providers, analytics companies, marketing or advertising providers, fraud prevention agencies, consumer data resellers, and other parties supplying information to help us understand customer preferences and provide relevant offers.

Personal Data We Derive

We may also derive insights or inferences about you based on other types of personal data collected. For example, we may infer your general location based on your IP address or understand your purchasing habits based on your browsing activities on our Services.

 

USE OF PERSONAL DATA

We collect and use personal data for various purposes, including to:

Provide Products and Services. Provide, administer, deliver, customize, support, maintain, and improve our products, events, services, and membership programs;

Complete Transactions. Complete the transactions you request, perform our contractual obligations, including processing payments through third-party vendors, and as otherwise anticipated within the context of our ongoing business relationship;

Manage Accounts. Create and manage your online accounts, profiles, and membership programs;

Service Communications. Send communications related to your account, participation in membership programs, purchases, exchanges, and returns;

Respond to You. Respond to your requests and any other communications from you, including to provide customer service;

Advertising and Marketing. Send advertising or marketing communications about products, services, offers, promotions, rewards, and events offered by mira athletica and others, and provide news and information that we believe may be of interest to you (for information about managing your marketing preferences, see the YOUR PRIVACY RIGHTS AND CHOICES section below);

Events and Offers. Offer, conduct, and administer events, classes, contests, prize draws, sweepstakes, and other promotions;

Research and Development. Conduct research and development;

Personalize Your Experience. Monitor, analyze, and audit your engagement with our brand and your interactions with our Services and online ads to better understand your interests and behaviors and customize your experience;

Safety and Security. Detect and protect against malicious, deceptive, or illegal activity, including fraudulent transactions, error, negligence, and breach of contract, security incidents, and harm to the rights, property or safety of mira athletica and our users, customers, employees, or others;

Troubleshooting. Debug, identify, and repair errors that impair existing intended functionality of our Services;

Corporate Transactions. We may process personal data in the context of corporate acquisitions, mergers, or other corporate transactions;

Your Consent. We may process your personal data in accordance with your consent, or when you intentionally direct or instruct us to do so;

Comply with Legal Obligations. Comply with our legal or regulatory obligations, including our tax obligations and those related to the prevention of fraud and money laundering, and those required for you to benefit from rights recognized by law, or any regulatory requirements or provisions; and

Reasonable Other Purposes. As permitted by applicable law, carry out certain short-term activities and other reasonable purposes related to the products or services you purchase from us or your ongoing relationship with us. Where required by applicable law, mira athletica will provide a notice of such data processing prior to using your personal data for such purposes.

 

Disclosure of Personal Data

We disclose personal data to the entities and for the purposes described below:

Affiliates and Subsidiaries: We share your personal data with our corporate affiliates, including our holding company, sister companies, and subsidiaries, to fulfill the purposes outlined in the Use of Personal Data section above.

Service Providers: We disclose personal data to unaffiliated companies or individuals we partner with to perform services on our behalf. This includes customer support, web hosting, IT, payment processing, product fulfillment, financing, marketing, database management, direct mail and email distribution, events, contests, sweepstakes and promotions, extended warranty services, and advertising and analytics services. These providers access personal data solely to perform services for us.

Contractors and Third-Party Partners: We work with certain unaffiliated companies or individuals to provide specific products, services, or experiences. For example, if you choose installment payments, we disclose personal data to the third-party financing provider. We also allow certain partners, such as fraud prevention services, to collect personal data to detect and prevent fraudulent transactions.

Corporate Transactions: Personal data may be disclosed or transferred during negotiations or as part of a purchase, sale, lease, merger, acquisition, disposal, securitization, or financing involving Mira Athletica.

Professional Advisors: We disclose personal data to our legal, financial, insurance, and other advisors when necessary, in connection with corporate transactions or managing our business operations.

Law Enforcement and Legal Proceedings: We disclose personal data when we believe it is necessary to comply with applicable laws or legal processes (including enforceable requests from authorities), respond to claims, enforce our Terms of Use, or protect the rights, property, or personal safety of Mira Athletica, our users, employees, or others.

With Your Consent or Direction: We disclose personal data to third parties when you consent or direct us to do so. For example, if you participate in interactive features, such as creating a public profile, you consent to this data being visible to other users. We may also disclose data to third parties, like fitness studios or personal trainers, when you intentionally interact with them through our products or services.

Aggregated, Anonymized, or De-identified Data: We may also share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. Mira Athletica processes and uses this data only in a de-identified fashion and will not attempt to re-identify it, except as permitted by law.

 

Targeted Advertising and Analytics

We partner with third parties to provide analytics, serve advertisements, and perform related services across websites and mobile applications. These entities may use cookies, web beacons, SDKs, device identifiers, and other tracking technologies to gather information about your use of our Services, as well as other sites and apps. This includes data such as your IP address, device identifiers, browser and network information, pages viewed, time spent on pages or apps, links clicked, and conversion data. This information helps deliver ads targeted to your interests on other companies' sites or mobile apps, analyze and track usage, gauge the popularity of certain content, and better understand your online behavior.

 

In some cases, our advertising partners convert your email address into a unique identifier, which cannot personally identify you. This identifier allows them to display relevant ads across the web and in mobile apps.

 

These activities may be considered “targeted advertising,” “sharing,” or “selling” under certain privacy laws. If you prefer to opt out of this type of data usage, please refer to the Your Privacy Rights and Choices section below. Additionally, you may visit www.aboutads.info/choices for more details on interest-based ads and opt-out options for companies participating in the Digital Advertising Alliance.

Children’s Privacy

Mira Athletica does not direct its products or services toward children. If you are a parent or legal guardian and believe that your child has provided us with personal data without your consent, please contact us at info@miraathletica.com.

Third-Party Sites

Our website may contain links to third-party websites not operated or controlled by Mira Athletica. If you choose to follow these links, please be aware that these websites have their own privacy policies, and Mira Athletica assumes no responsibility for their content or practices. We encourage you to review these policies before disclosing any personal data on such third-party websites.

 

Your Privacy Rights and Choices

Access, Correction, Portability, and Deletion

Depending on your location, you may have the right to:

1. Request access to and obtain more details about your personal data.

2. Request deletion of your personal data.

3. Request the transfer of your data to a designated third party (“portability”).

4. Request corrections to any inaccurate data.

You can make these requests at any time by contacting us at info@miraathletica.com. You can also access, correct, or delete certain information directly by logging into your online account and visiting the “Profile” page. After submitting your request, please monitor your email for follow-up communication. We may need to verify your identity by requesting additional information about your recent interactions with us, such as your name and email.

If we deny your request, you may appeal by contacting info@miraathletica.com. If you have further concerns, you may reach out to the regulatory authority or attorney general in your state.

Opting Out of Targeted Advertising, Sharing, and Sales

As outlined in our Targeted Advertising and Analytics section, we may process personal data to deliver ads relevant to you on other websites or mobile apps. In some cases, these activities may be considered “sales” or “sharing” of personal data or “targeted advertising” under applicable laws.

If you prefer to opt out of targeted advertising, sharing, or sales of your data, you may do so by using the options provided here or by visiting our site with a legally recognized opt-out signal, such as the Global Privacy Control, enabled.

Nondiscrimination

We do not discriminate against individuals who exercise their privacy rights.

 

Marketing Communications

You may opt out of receiving promotional communications from us by following the instructions provided in those communications or by logging into your online account to adjust your communication preferences. Even if you opt out of promotional emails, we may still send non-promotional communications related to your account or ongoing transactions with us.

 

Location Data

When you first open any of our mobile applications that collect precise location information, you will be prompted to consent to this data collection. If you initially provide consent, you can later stop location data collection by adjusting your mobile device settings. Disabling location services may affect the functionality of our mobile applications or certain features.

 

Mobile Push Notifications/Alerts

With your consent, we may send both promotional and non-promotional push notifications to your mobile device. You can disable these notifications at any time by adjusting the notification settings on your device.

Cookies and Similar Tracking Technologies

Like many websites, Mira Athletica uses cookies to analyze visits to our website and emails to improve our services and marketing efforts. Most web browsers accept cookies by default, but you can usually set your browser to remove or reject cookies if you prefer. Please note that removing or rejecting cookies may impact the functionality and availability of our website features.

 

TECHNOLOGIES IN OUR RETAIL STORES

We have deployed WiFi access points in some of our stores, and we receive aggregate reports regarding store traffic that relies in part of information collected from the WiFi access points to track traffic patterns in our stores. Where such technology is used, we will provide a prominent notice at the location. If you wish to exclude your device from such in-store mobile analytics, you can opt out at any time by turning off WiFi on your device.

Additional State-Specific Information

Certain states have consumer privacy laws granting residents additional rights and requiring specific disclosures regarding the collection, use, and disclosure of personal data. If you are a resident of a state with comprehensive consumer privacy laws—including, but not limited to, California, Colorado, Connecticut, Virginia, and Utah—this section applies to you.

 

Additional Disclosures

In the past 12 months, we have collected the following categories of personal data:

• Identifiers: Such as your name, email address, and IP address.

• Protected Classification Characteristics: As defined under applicable U.S. law, such as age and gender.

• Commercial Information: Records of products or services purchased.

• Internet and Network Activity: Information about your activity on our website.

• Geolocation Data: Including city of residence.

• Audio, Visual, or Other Sensory Information: Phone recordings when you contact customer support.

• Inferences Drawn from Personal Data: Including profiles based on your fitness level, regimen, goals, and preferences.

 

If you participate in market research surveys, we may also collect any sensitive personal information you voluntarily disclose, such as race or ethnicity. For specific examples of data points collected and sources, please refer to the Collection of Personal Data section above.

 

We collect, use, and disclose personal data for the business or commercial purposes outlined in the Use of Personal Data section above.

• Categories of Personal Data: Identifiers

• Categories of Recipients: Advertising networks, Internet service providers, data analytics providers, operating systems and platforms, social networks, payment processors, fulfilment partners, customer support partners, events and promotions partners, and fraud prevention partners.

• Categories of Personal Data: Internet and electronic network activity information

• Categories of Recipients: Advertising partners, Internet service providers, data analytics providers, operating systems and platforms, internet service providers, customer support partners, and fraud prevention partners.

• Categories of Personal Data: Commercial information

• Categories of Recipients: Advertising partners, data analytics providers, payment processors, fulfilment partners, customer support partners, and fraud prevention partners.

• Categories of Personal Data: Audio, visual, and sensory information

• Categories of Recipients: Customer support partners, events and promotions partners, and fraud prevention partners.

• Categories of Personal Data: Geolocation data

• Categories of Recipients: Advertising networks, Internet service providers, data analytics providers, and fraud prevention partners.

• Categories of Personal Data: Characteristics of protected classifications under applicable U.S. law

• Categories of Recipients: Advertising networks, Internet service providers, data analytics providers, and fraud prevention partners.

• Categories of Personal Data: Inferences from your personal data to create a profile

• Categories of Recipients: Advertising networks, Internet service providers, data analytics providers, and fraud prevention partners.

• Categories of Personal Data: Sensitive personal information

• Categories of Recipients: Market research providers, for customers that voluntarily participate in marketing surveys.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you. We also do not knowingly “sell” or “share” personal data about consumers under the age of 16.

We “share” and “sell” personal data for the purpose of engaging in advertising and marketing activities. In the preceding 12 months, we have shared and sold the following categories of personal data to the following categories of third parties:

• Categories of Personal Data: Identifiers

• Categories of Third Parties: Our affiliated companies, joint marketing campaign partners, other retailers, and advertising and marketing networks

• Categories of Personal Data: Commercial information

• Categories of Third Parties: Advertising and marketing networks

• Categories of Personal Data: Internet and electronic network activity information

• Categories of Third Parties: Advertising and marketing networks

State-Specific Privacy Rights

Please refer to the Your Privacy Rights and Choices section above for more information about your privacy rights, how to exercise them, and how we verify the identity of requesters.

You may designate an authorized agent to exercise privacy rights on your behalf by providing them with signed permission to submit the request for you. If an authorized agent submits a request, we may contact you directly to verify your identity and ensure the security of your personal data. If you are an authorized agent seeking to make a rights request, please contact us at info@miraathletica.com.

Notice of Financial Incentives and Bona Fide Loyalty Programs

We offer discounts, coupons, and other benefits to customers who join our membership programs or sign up to receive marketing emails or text messages. These programs may be considered “financial incentives” or “bona fide loyalty programs” under certain state privacy laws (here referred to as “financial incentives”).

When you participate in a financial incentive, we collect personal data such as:

• Identifiers: Like your email address or phone number.

• Commercial Information: Including your purchase history, preferences, and interests.

• Professional or Employment-Related Information.

• Inferences: Drawn about your preferences and other related categories.

This information may be shared with service providers working on our behalf for payment processing, product fulfillment, marketing, and database management. We also share commercial data with marketing and advertising partners to deliver ads that align with your interests and preferences.

To join a financial incentive program, follow the sign-up instructions provided with each offer. For ongoing benefits, you can opt out at any time by following the unsubscribe link in promotional emails, texts, or the specific program’s terms and conditions, or by contacting us at info@miraathletica.com.

If you request deletion of personal data essential to your participation in a financial incentive, such as your email address, we will be unable to continue providing these benefits (e.g., early access to sales). Additional terms and conditions may apply, which will be provided at the time of sign-up. The value of your personal data is reasonably related to the benefits or discounts offered.

Retention of Personal Data

Our retention periods for personal data are based on business needs and legal requirements. We store personal data associated with your account for as long as your account remains active. If you close your account, we will delete your account data according to applicable regulatory timelines. We retain other personal data for as long as is necessary to fulfill the original processing purpose(s) or for other business purposes outlined in this Privacy Policy. For example, certain transaction details and correspondence may be retained until the expiration of the time limit for claims arising from the transaction. We also retain your email address and information about your marketing preferences to honor those preferences.

 

Contact Us

If you have any questions or comments about this Privacy Policy, please email us at info@miraathletica.com.