Sustainability
At Mira Athletica, our commitment to sustainability stems from a deep respect for the environment and the communities we serve. We believe that every choice we make impacts the world around us, and as an activewear brand, we’re dedicated to leading the way towards a sustainable future. From the fabrics we source to the packaging we use, every step in our production process is thoughtfully considered to reduce our environmental footprint.
Why We’re Making Sustainability a Priority
The fashion industry has a significant environmental impact, from pollution to waste, and we recognize the urgent need to adopt practices that protect our planet. By prioritizing sustainability, we aim to minimize waste, reduce pollution, and conserve resources, ensuring that we contribute to a healthier, greener Earth. Our long-term goal is a full transition to a “100% Sustainable Mira”—a brand fully powered by sustainable practices and materials, without compromising on quality, style, or performance.
Our Sustainability Goals and Efforts
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Downstream Fabric Development: We partner with fabric suppliers committed to sustainable practices, using materials like recycled fibers and organic cotton to create premium, eco-friendly activewear. Our fabrics are designed for durability, reducing the frequency of replacement and waste.
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Eco-Friendly Packaging: We are phasing out single-use plastics in favor of biodegradable and recyclable packaging solutions. Our goal is to ensure that every package delivered to you leaves the smallest environmental footprint possible.
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Sustainable Energy in Production: Our production facilities are moving toward renewable energy sources, with a focus on solar and wind power. This reduces our reliance on fossil fuels, lowering our greenhouse gas emissions.
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Upstream Distribution and Logistics: We’re working with distribution partners that prioritize renewable energy and efficient logistics. By optimizing transportation routes and transitioning to electric vehicles where possible, we’re reducing carbon emissions across our supply chain.
A Journey Towards a Greener Future
As we grow, Mira Athletica remains focused on sustainability as a guiding principle. This journey is about making sustainable, responsible decisions every step of the way, from our design studios to your doorstep. We invite our customers to join us in this commitment, knowing that together, we can make a meaningful difference for our planet.